Image from the Ad Review event

The Kellogg Bowl: 2024 Super Bowl Ad Review

Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review

Homes.com and Squarespace Fumble during the Big Game

EVANSTON, IL. (Feb. 11, 2024) — Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its ‘Javier in Frame’ spot in the 20th Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew’s 'Having A Blast’ and Dove’s ‘Hard Knocks.’ Not all advertisers had a winning night, including Homes.com, Temu and Squarespace, which received low grades during this year's Ad Review.

View the 2024 rankings

Kellogg Super Bowl Ad Review Celebrates its 20th Anniversary

Kellogg marketing professors Tim Calkins and Derek Rucker revisit some of the most iconic Super Bowl ads, while sharing frameworks from their event, the Super Bowl Ad Review, and how it prepares future marketing leaders to create impactful advertising. (Spoiler alert: Many former students have gone on to create Super Bowl commercials of their own.)

Kellogg Super Bowl Ad Review Post-Game Analysis

Be sure to join us for a virtual webinar on Monday, February 12, at 1:30 p.m. CT as Professors Tim Calkins and Derek Rucker discuss the 2024 results, assessing some of the night’s biggest winners and losers. Register today!

Kellogg on Branding

Executive Education
Kellogg continues to write the book on marketing and branding. Learn how to put our world-class thought leadership and real-world insights to work in your company.

Meet the experts behind Kellogg Super Bowl Ad Review

The Kellogg School Super Bowl Advertising Review panel comprises Kellogg Marketing Club students, led by two of Kellogg’s most widely recognized marketing professors, Tim Calkins and Derek Rucker.

 

Contact us about the Super Bowl Ad Review

Haley Robinson
External Communications

haley.robinson@kellogg.northwestern.edu