Previously Named: Leading with Big Data and Analytics
Technology and data science specialists are not the only ones responsible for leveraging big data, business analytics and artificial intelligence (AI) to deliver solutions to complex challenges. Rather, organizational leadership is responsible for understanding and directing these approaches to achieve their business goals.
This program is designed to help senior leaders effectively manage and seize opportunities in the new environment of advanced analytics. Participants will gain a working knowledge of data science, enabling them to identify the challenges that analytics, machine learning and artificial intelligence can solve. It will also help them make the most effective investments in people, data, systems, culture and organizational structure. Led by world-class Kellogg faculty and former C-Suite practitioners experienced in working with senior executives and organizations who have successfully scaled analytics, this cutting-edge program delivers sophisticated material in an accessible, easy-to-understand format that is immediately applicable to real-world challenges.
Each participant will have the opportunity to receive faculty and peer feedback on a current business challenge related to leading analytics and AI functions within their organizations.
Incentives available for groups and teams of four or more attending open enrollment programs. Learn more
Faculty Office Hours
Read this transcript from Kellogg Insight: Making Data Work Harder for You
Leading with Advanced Analytics and Artificial Intelligence Webinar: This video features Professors Eric Anderson, Florian Zettelmeyer and Jim Woodrum and covers additional information and perspective on the Leading with Advanced Analytics and Artificial Intelligence program.
Why Analytics is a Leadership Problem
with Academic Director Florian Zettelmeyer
Please contact us to schedule an advising session
Why Analytics Needs You and Why You Need Analytics
The Kellogg Analytics Framework
How to Distinguish Good from Bad Analytics
Creative Gaming Simulation
Growth and Scaling with Artificial Intelligence
How to Build Organizational Muscle in Analytics
How to Apply Analytics to Your Business
Eric T Anderson - Academic Director; Polk Bros. Chair in Retailing; Professor of Marketing
Florian Zettelmeyer - Academic Director; Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg
Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)
Thomas O'Toole - Associate Dean of Executive Education; Clinical Professor of Marketing
“Kudos to everyone involved — the entire experience was such a pleasure. This was my first Executive Education experience and I wasn't sure what to expect. I feel that all involved did a really nice job translating this online. We got to know one another relatively well due to the many break-out sessions.”
Participant, Live Virtual Program
“This is an excellent hands-on program with outstanding faculty. The subject matter is relevant to organizations large and small. Participants learn ways to have confidence in data, practical ways to organize a strategic plan and implement data-analysis practices and how to be more confident in managerial decision-making.”
President, Conway Media, Ltd.
“Although I have been immersed in analytics for some years now, this program helped me take a step back and look at analytics from a leadership perspective. Great program and great delivery by the faculty.”
Analytics Manager, Cargill, Inc.
April 14-17, 2025 Start: April 14 at 8:30 AM End: April 17 at 4:30 PM
Click here for Executive Education's COVID-19 health and safety protocols |
$11,100 Fee includes lodging and most meals |
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September 8-11, 2025 Start: September 8 at 8:30 AM End: September 11 at 4:30 PM
Click here for Executive Education's COVID-19 health and safety protocols |
$11,100 Fee includes lodging and most meals |