To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us at our vibrant Miami campus for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue.
You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market.
Where Do You Grow?
Who Are My Customers?
Why Are They Not Buying?
When and How Do We Engage?
Receive 15% off when you enter NEW15 into the Affiliation ID box when registering.
Incentives available for groups and teams of four or more attending open enrollment programs. Learn more
VIDEO: Academic Directors Derek Rucker and Kevin McTigue give an overview of their new program, Growth Marketing.
Please contact us to schedule an advising session
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-Director, Center for Global Marketing Practice
Kevin McTigue - Academic Director; Clinical Associate Professor of Marketing
December 9-12, 2024 Start: December 9 at 3:30 PM End: December 12 at 11:45 AM
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$8,750 Lodging and meals are included. |