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Jacob Teeny
Marketing
Assistant Professor of Marketing
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Jacob (Jake) Teeny, Ph.D., is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. Broadly, his work examines the science of social influence and addresses three major questions: (1) When are consumers most likely to try to influence other consumers' opinions? (2) What kinds of social influence, both from consumers and brands, is most effective? and (3) How do moral norms and real-world events influence widespread consumer opinion?
His research on these topics has been published in some of the top marketing and psychology journals and has been covered in a variety of news outlets, such as Business Insider, TIME, The Atlantic, and more. He currently has a forthcoming book (Fall, 2024) that covers much of his research on social influence titled, The Handbook of Personalized Persuasion: Theory and Practice.
Jake also has a longstanding passion for storytelling and has written and spoken on how to excel at storytelling in advertisements, personal selling, and creative writing. He uses these same principles when teaching marketing and psychology content to others, whether it’s MBA students, TEDx talks, online courses, or seminars for brands and organizations.
To learn more about Jake and his work visit https://EverydayPsych.com
| Date | Title | Author | Type |
|---|---|---|---|
Word of Mouth, Persuasion, Consumer Metacognition, Lay Theories, Ethical Consumerism
Advertising Strategy, Consumer Behavior