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Research Details
HelloFresh: Innovation in Advertising
Abstract
HelloFresh dominated the crowded meal-kit delivery service market in 2023 and wanted to keep its lead by creating cutting-edge advertising that would generate excitement and grow the business. The digital marketing team was tasked by the company's CMO with producing a technologically fresh option within a tight deadline. The team had to decide whether taking advantage of TikTok, AR/VR (via Apple's Vision Pro), or Gen AI would be the best way to move HelloFresh forward.
Type
Case
Author(s)
Kevin McTigue, Shaon Ahsan
Date Published
06/28/2024
Citations
McTigue, Kevin, and Shaon Ahsan. HelloFresh: Innovation in Advertising. Case KE1293.