Data Visualization (MBAi) (MBAI-925-5) Be persuasive in presenting your ideas. Learn to convince your clients, customers, and colleagues of the merits of your views, using the latest breakthroughs in cognitive science, computer science, and graphic design. The course covers the neuroscience behind the path from understanding to memory, the power of engaging an audience's visual and motor systems, and the importance of leveraging existing brain networks through stories and metaphors. Through interactive exercises, the course will provide hands-on experience and tools for presenting data-based evidence with impact, across images, graphics, and visualizations of big data. Leave this course with expertise in the principles and cutting- edge methods for effective data visualization, as well as a practical toolkit for conveying your ideas in ways that are convincing, catchy, and contagious
Format: Lecture
Deliverable: Presentation file.
A video description of this course can be found
hereVisualization for Persuasion (LDEV-458-5) Be persuasive in presenting your ideas. Learn to convince your clients, customers, and colleagues of the merits of your views, using the latest breakthroughs in cognitive science, computer science, and graphic design. The course covers the neuroscience behind the path from understanding to memory, the power of engaging an audience's visual and motor systems, and the importance of leveraging existing brain networks through stories and metaphors. Through interactive exercises, the course will provide hands-on experience and tools for presenting data-based evidence with impact, across images, graphics, and visualizations of big data. Leave this course with expertise in the principles and cutting- edge methods for effective data visualization, as well as a practical toolkit for conveying your ideas in ways that are convincing, catchy, and contagious
Format: Lecture
Deliverable: Presentation file.
A video description of this course can be found
hereWhole-Brain Communication (DSGN-426-0) Present your ideas and solutions – and the data that motivates them – in a manner that is engaging, clear, and memorable. Presentations and explanations typically overwhelm an audience’s limited capacity for new information, by directing it to a limited part of the brain. Learn to communicate to the whole brain, by turning verbal messages to salient visuals, expressing abstract numbers as sensorimotor objects, leveraging existing association networks, and telling immersive stories. Learn to perform data analytics with the power of your visual system (including a primer on Tableau), and how to show the patterns that you discover to others. Techniques will be grounded in cognitive science – why our brains are limited in perceiving, learning, and storing information – as well as research in data visualization, and principles of graphic design. Course grading will be based on projects, quizzes on readings, class attendance & participation, and peer critiques.
