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Marketing
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Artem Timoshenko
Recent work develops and applies quantitative methods to improve marketing practice and product development.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Jacob Teeny
Professor Teeny aims to understand what makes companies, brands, and their products and services popular and influential.
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Polarized imagination: Partisanship influences the direction and consequences of counterfactual thinking
Kai Epstude, Daniel Effron, Neal Roese, Philosophical Transactions of the Royal Society B, 2022 |
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Regulatory Fit Intensifies Moral Predispositions
Chethana Achar, Angela Y. Lee, Journal of Personality and Social Psychology, 2022 |
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Intermittent Faking of Personality Profiles in High-Stakes Assessments: A Grade of Membership Analysis
Ulf Bockenholt, Anna Brown, Psychological Methods, 2022 |
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“High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials”
Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, Purush Papatla, Journal of Marketing Research, 2022 |
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The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
Rima Toure-Tillery, Lili Wang, Marketing Science, 2022 |
Find Your Fit
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Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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